Taking the time to theme or style your stall creates an inviting and interesting space for customers to immediately understand what your business is about. It helps to characterise your products and give them a personality. Putting the effort into styling your stall also shows people you are a serious business, people want to relate to your brand and support it. Creating something immediately recognisable, even from afar will help you to be sought after and stand out.
The design of you market stall should be in keeping with your brand. Use materials and displays that are in keeping with your brand's style and also your business ethos. If you sell organic products, then consider using natural cotton tablecloths and recycled timber display stands. Plastic, shiny displays would jar against the products you’re trying to sell, as well as your business eco mission.
Write a list of what products you have to sell. Use this list to then draw up some ideas and ways to display your products specifically. Consider items that need to hang? Maybe you have lots of small items, or do you have large bulky items? It doesn't matter if you don't use all of your ideas, once you start this process you may find you have a clearer idea of what will work
Give yourself a budget, it needn't cost too much. You can always revise or set goals to improve your stall in the future. Op shopping is a great way to find affordable pieces to display or style your stall. Garage sales can also be a fantastic place to find stands. You can upcycle found items like boxes and shelves by giving them a new coat of paint, covering them in fabric or turning them into a display.
Think about the layout of your stall. Make a list the main foundation display items you have and their dimensions, such as tables, shelving units, clothes racks. Start by drawing up a plan with these pieces. There are many ways to set up your tables. Think about if you want a walk-in stall, or if you want people to stand outside of your stall. On hot days you might like to consider allowing some shady space for customers to stand under.
Doing a mock set up at home can give you the time to work it out. Are there lots of blank spaces on your tables? Is there too much walking space? Is everything laying flat on the table? Do you have a good tablecloth that covers the legs?
When people stand in front of your stall and look around, what do they see? Putting yourself in the shoes of the customer helps in seeing the space clearly. Does it look empty and unapproachable?
Think about what's above and behind you, is there a lot of blank space, consider filling this with something to break it up. Banners, wreaths, garlands, bunting, signs, and hanging stock ( if suitable) can help.
Think about where you’re going to stand or sit. You want to look approachable and not off putting. Consider being in a position that allows you to see who is entering and leaving your stall. It is a sad fact but shop-lifting does happen at markets. Being able to see your customers and see them interacting with your products at all times can help to minimise theft.
It’s a good idea to set your self up a space where you can take sales. Have an area where you can gift wrap, bag up items etc. This could be a stand alone counter or just a small area of your table set up behind a display stand
Highlight a feature product, best seller or a great deal. This creates a talking point and an opportunity to talk with your customers.
Do you need to offer sampling to your customers so they can try a product? Think about how you will display your tester items. Make sure tester products are clearly labelled and identifiable. Use disposable paddle pop sticks or timber spoons for people to try products hygienically.
If you’re selling clothing consider setting up a discreet change room for a customer to try the item on. And don’t forget a mirror so they can see how fabulous they look! Likewise if you are selling jewellery or small apparel items have a hand held mirror (or two) on hand so that a customer can see the piece on themselves.
Think about how a customer will engage with your product. Can they easily pick an item up to look at it more closely? Be careful not to overcrowd items so that a customer doesn’t feel like they will send an entire display to the ground if they pick up one item for a closer look.
Give your stall an identity with a good business name sign. How will a shopper know what your business is if you don’t tell them!. Make it prominent. Your business name sign should be a representation of you business branding - logo, fonts, colours, materials. Other important signs to consider are payment method, website, social media and contact details.
Product and pricing signs are also important and should also reflect your brand style. Consider price tags on all items. Many shoppers will dismiss a product or item if the price isn’t clearly shown.
Don’t forget to have business cards and promotional flyers on hand for people to take. Having a clip board with a Newsletter sign-up sheet is also a good idea.
Remember to be prepared for different weather. Can things be clamped or tied down? Are stands heavy enough? If you sell lightweight items is there a way they can be individually pegged or held down with elastic? Baskets can also help with keeping things together. Consider weighting your displays with flexible weights. Fitted tablecloths hold up better in the wind because they won't flap around as much. Consider sewing elastic on in stripes to hold down stock
Ensure that your floor stands are stable and can be adjusted or stand firm on any type of ground. Many outdoor markets have uneven ground. You could be on grass, pavement or even dirt! Stacked table stands should also be stable. Avoid using wobbly display stands, or placing stacked displays where people could easily bump into them and make them fall down.
Also know the limitations of the Market site. Most markets will provide you with a stallholder layout map a week or two prior to the market. Study this map to work out where your stall is positioned. Do you have a corner stall or do you have stalls either side of you? This will impact the way you set up your stall space. What are the sight lines to your stall, which direction will customers be coming from? Having an idea on this lets you orientate certain products and signs that are eye catching.
Also be aware of what you can and can’t do or have at the Market. Some outdoor market sites will not let you peg items in to the ground. There also could be restrictions on tying things off buildings or trees. Always be respectful of the Market Terms and conditions as they are put in place to protect you and visitors to the Market.
Here are some display ideas:
Frames can be used to display all sorts of things, prices, jewellery and of course artwork.
Baskets can be dipped in paint and lined or kept natural.
Vintage suitcases are a good way to transport and display stock
Timber boxes can be stacked to create different spaces to showcase products
Pegboards can be used to display hanging items big or small
Add height to your stall with tiered timber display stands and hanging apparatus.
Timber A-frame displays a great for hanging clothes. Add timber planks and you have a set of shelves
Old wooden ladders can also be turned into a shelf display system, or used to hang items off etc
Mannequins are great for displaying clothes, hats, scarves etc
Pinterest is a great way to create an inspiration board with styles and themes you like, you can get ideas of how to display products and create stands. There are loads of ways to upcycle using bought and found items you may already have.
Check out The Blue Mountains Makers Market Stall Ideas board on Pinterest.
Most importantly have fun! This can be a great way to really show what you're about. Merchandising is a creative exercise that anyone can do. If you need, feel free to ask advice in the group, or you could do a mock set up for family and friends.
Written by Nisa Stone and Leela Brown